Digital Metrics
Metrics and analytics for digital businesses
Written in Spanish. Original title: Métricas Digitales
What to measure in a digital business, how to calculate it and with which tools: from the acquisition funnel to unit economics, with the 2026 analytics stack.
- PDF ebook · 29 pages
- Excel template included
- Sources and references
Contents
- 0How to use this kit
- 1Measuring what matters
- 2The full funnel
- 3Acquisition
- 4Retention
- 5Revenue and unit economics
- 6Metrics by business model
- 7Benchmarks: what to compare against
- 8Digital analytics tools (2026)
- 9The stack by stage
- 10Experiments and A/B tests
- 11Privacy and personal data
- 12Cases: SaaS in Montevideo · e-commerce in Córdoba · app in Lima
- 13Common mistakes, checklist and glossary
What's included
PDF ebook
29 A4 pages in Spanish, with illustrative Latin American cases, a checklist and an appendix of sources and references.
Excel template
Santax-Calculadora-Metricas.xlsx, with the ebook's example case filled in and the cells to complete clearly marked (in Spanish).
Delivery
After payment, the files are sent by email and remain available for download.
